In business, first impressions do count. When you’re giving a good impression to potential clients, you’ll keep their interest. If you make a bad one, they’ll be out of the door just as quick as they come in. And what is key is your impression starts well before you have actually met face to face.
A lot of us think that email is only a mode of business communication. What we don’t realise is that email systems also help us create the right impression to our potential clients.
So what can you do?
Have a Domain Name
As a registered business, it’s important that you have your own domain name which shows your brand and where people can easily identify you on the internet. Your email domain establishes the legitimacy of your business and implies that you take your work seriously.
It may seem more cost effective to start out with a Hotmail or gmail account. I’m just starting out, I don’t have the money to get a domain name… tell me what would you prefer to see when you receive an email from someone?
Based from the two examples, I know that I always look for a domain name, especially if I am receiving an email from someone that I may not yet know well. The gmail, Hotmail or outlook addresses can come across as spam like or fake.
The second email shows that some effort has been made to get a business email rather than a bogus one. It creates a good first impression to the email recipient and carries an air of professionalism.
A Solid Email platform
With the series of advancements in communication, particularly in email systems, we are now able to access our emails through our gadgets anywhere, anytime.
As a business owner, it’s imperative that you’re able to access and action your emails, contacts and calendar all the time. By effectively using a robust email platform, you’re able to avoid delays in transaction, and are geared up to increase your sales. It also means that when you send out meeting invites from your phone it isn’t coming from some other email that is not your business email – like icloud.com or something.
All too often people will have a domain name and email address, but because their email system doesn’t support it or is not setup correctly, they set appointments on their phone using some other system.
When you use an email system, make sure that your contacts and calendar are synced across your devices. This way, you’re able to manage your time and contacts a lot more efficiently.
You need to ensure consistency with your communications and a platform such as Office 365 provides, this ensuring that all communication with your clients and prospects is coming from a single source.
If you want to know how you can effectively and efficiently manage your email system, call Wyntec today at 1300 655 523. We will be more than happy to assist you with your needs. You may also send us an email at [email protected].